Building Bevvy with Jeff Zeiders

Dirty sodas may be trending across the country, but for Jeff Zeiders, they became the foundation for something much bigger.

In this episode of Entrepreneurial Shades of Gray, Jeff shares how he went from running a cigar business to launching Bevvy Dirty Sodas in Mobile. He talks about spotting an emerging trend, testing the concept through a mobile operation, and eventually opening a brick-and-mortar location downtown.

Jeff also opens up about the realities of entrepreneurship… the uncertainty, the difficult decisions, and the lessons learned along the way. Plus, he shares why creating a business his children could be part of became one of his biggest motivations.

Entrepreneurial Shades of Gray, hosted by FOX10’s Chelsey Sayasane and Dani Dials, is where real conversations meet real stories of resilience, innovation, and growth. Each week, we uncover the journeys of entrepreneurs and business leaders navigating the gray areas of success. From local start-ups to larger powerhouses, our conversations aim to uncover the unfiltered realities behind building and leading a business. Whether you’re an aspiring entrepreneur or a seasoned leader, you’ll find inspiration, challenge, and connection in every episode.