Do You Have A Problem With The NBA's Relationship With Amazon Prime?

The Best of the Sports Shop

Do You Have A Problem With The NBA's Relationship With Amazon Prime?

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Published on Apr 17, 2026, 10:08:10 AM
Total time: 00:10:01

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Episode Description

Reese, Pam and Alex discuss Sports Con, tonight's Hornets game and more. 

Amazon Prime Video has taken on a major role starting with the 2025-26 season, including exclusive streaming rights to the entire Play-In Tournament and a sizable portion of early playoff games, with even some conference finals in certain years. The playoffs are still split across multiple broadcasters, including ESPN/ABC and NBC/Peacock, meaning no single platform has full exclusivity. This reflects a broader change driven by the NBA’s massive new media rights deal, which has pushed the league firmly into the streaming era. As a result, watching the full playoffs often requires access to several services, marking a clear shift away from the simpler, TV-centered viewing experience fans were used to. How do fans feel about that? How do you watch the NBA?

The Charlotte Hornets pulled off a dramatic 127-126 overtime win over the Miami Heat in a tightly contested play-in game, keeping their season alive in thrilling fashion. The loss ended Miami’s season, while Charlotte advanced in the play-in tournament and now must beat the Orlndo Magic in order to secure a playoff spot, where they would face the top-seeded Detroit Pistons. Will Charlotte win tonight?

The NC Sports Con is a community-focused sports convention held in Wendell, North Carolina, designed to bring together athletes, fans, collectors, and families for an interactive, all-ages experience. Taking place tonight, the event blends traditional sports card and memorabilia collecting with live activities like wrestling matches, fitness competitions and skill-based games, alongside vendor booths and athlete appearances. With thousands of attendees expected, it aims to celebrate local sports culture while promoting health, wellness, and community engagement through a mix of entertainment, education and hands-on participation.

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More about The Best of the Sports Shop

The Sports Shop with Reese and K-Mac: The best urban sports talk show heard weekday mornings from 7 to 10 on Buzz Sports Radio, 99.3 FM in Raleigh, NC, 96.5 FM in Durham, 99.9 HD2, and always streaming through WRALSportsFan.

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