Do celebrity endorsements of candidates actually help?

Hosts: Rusty Cannon and Marty Carpenter

Years and years of data show that celebrity endorsements of candidates don’t actually make a difference in terms of how people vote. So then why do celebrities still do it? And why do people – especially on social media – get so fired up when a famous person says they’re voting for a certain candidate? We finish the show discussing the role these kinds of endorsements have… or don’t have.

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