Episode Description
In this episode of More Than A Title, Jarrett and Chadeo sit down with Doris Denise Taylor, Chief Communication and Marketing Officer at William & Mary Law School. With over two decades of experience spanning print journalism, radio, digital media, and higher education marketing, Doris shares her incredible journey from the newsroom to the boardroom.
Doris opens up about how her background in journalism shaped her approach to strategic communications, why authentic storytelling is at the heart of effective branding, and how she successfully led a college rebrand while reversing an eight-year enrollment decline. She also dives into lessons learned from launching her own digital media company, the evolving role of social media in higher ed, and what it truly takes to drive engagement in today's fast-paced, digital-first world.
Whether you're a communications professional, entrepreneur, or someone looking to amplify your personal or business brand, this episode is packed with valuable insights on leadership, adaptability, and the power of knowing your audience.
