More Than A Title

More Than A Title

More Than A Title is a show that features some of the best and brightest minds in the marketing/sales industries and dives deep into the guest personal journey and what they overcome to be successful in business. Be prepared to hear life lessons that can help you both grow personally and professionally and understand who the person is behind the title.
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More Than A Title
Tariq Hassan | Culture, Creativity, and Why Titles Don't Define Leaders
On this special episode of More Than A Title, hosts Jarrett and Chadeo are honored to welcome Tariq Hassan the former Chief Marketing and Digital Customer Experience Officer for McDonald's USA to the show. Tariqs leadership has shaped some of the most iconic brand moments in recent years. At McDonald's, he led the transformation of their marketing strategy, moving beyond traditional campaigns to a "fan-to-fan" approach that reconnected the brand with culture in unforgettable ways. Under his guidance, McDonald's saw 15 consecutive quarters of sales growth, won the title of the most effective U.S. brand by the Effies, and reintroduced beloved characters like the Hamburglar and Grimace to a whole new generation. With a career spanning powerhouse brands like HP, Bank of America, and Petco where he helped redefine the company into a lifestyle pet brand and paved the way for a successful IPO Tariqs story is packed with lessons on creativity, leadership, and the true power of connecting with people. This is a real conversation from beginning to end honest, insightful, and full of gems you wont hear anywhere else. We couldnt be more excited and honored to share this moment with you. Tune in today for the full episode!
01:34:25
May 1, 2025 2:40 AM
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More Episodes

More Than A Title
Boss Moves & Culture Shifts: CEO Big Folks on Managing the Spotlight
In this episode of More Than A Title, hosts Jarrett, Chadeo, and Nadge sit down with Vershaun Taylorbetter known as CEO Big Folkthe powerhouse manager behind Bandman Kevo and Poetik Flakko of No Jumper. As the President of Big Folks & Friends LLC and owner of BF&N Consulting, Vershaun shares his journey from the streets to the boardroom, emphasizing the importance of loyalty and staying solid in the industry . Tune in as we delve into the business of managing viral talent, the challenges of navigating the music and media landscapes, and the hustle required to build a brand that resonates. Whether you're an aspiring manager, artist, or entrepreneur, this conversation offers invaluable insights into making boss moves in today's culture-driven economy.
01:30:02
Apr 18, 2025 11:10 PM
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More Than A Title
More Than A Title - Reel Talk Edition
Welcome to Reel Talk the unfiltered, culture-first spin-off of More Than A Title where Jarrett, Chadeo, and Nadge dive into whats hot, whats trending, and whats really going on in the world. From viral moments to real-world issues shaping our communities, this series is your weekly dose of raw opinions, bold perspectives, and necessary conversations. Plus, were leveling up your financial gamefeaturing a special segment from wealth coach Tay Sweat, breaking down the stock market and what those tariff headlines really mean for your money. This is culture. This is currency. This is Reel Talk
02:16:55
Apr 16, 2025 11:10 PM
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More Than A Title
We All Rise Together - More Than A Title
Celebrate with us in person or virtually on Thursday, April 10th, as we continue to build community and support one anothers journeys. Together, we'll reflect on the question: What is your personal Kilimanjaro? Based on a panel discussion of the documentary, Three (Extra)Ordinary Women featuring the creators Cionn Lorenzo and Dr.Pearlette Ramos. Enjoy a live dance performance, free headshots, an amazing panel discussion and network with a group of professionals aimed to help each other rise.
01:49:17
Apr 16, 2025 11:5 PM
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More Than A Title
From Harlem to Wall Street: Ash Cash’s Blueprint for Wealth & Purpose
In this episode of More Than A Title, Jarrett, Chadeo, and Nadege chop it up with the one and only Ash Cash banking exec, bestselling author, speaker, and certified money motivator. Ash pulls up with real gems on how he flipped his hustle from the streets of Harlem to the boardrooms of big banks, and why financial freedom is the new flex. Known for blending culture with currency, Ash talks legacy, mindset, and how hes using his platform to educate and empower the culture from the block to the boardroom. This one aint just about dollars its about destiny. Tap in for an episode full of laughs, real talk, and motivation to level up your life and your finances.
01:36:59
Apr 12, 2025 12:42 AM
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More Than A Title
Unlocking Creativity with Simon Cook: Inside the Cannes Lions Festival
In this special episode of More Than a Title, hosts Jarrett and Chadeo sit down with Simon Cook, CEO of the Cannes Lions International Festival of Creativity, to dive deep into the world of innovation, storytelling, and the future of creative excellence. Simon shares insider insights on what makes Cannes Lions the gold standard for global creativity, how brands and agencies can push boundaries, and what trends are shaping the industry today. Whether you're an aspiring creative, a marketing pro, or just someone who loves big ideas, this is an episode you won't want to miss!
01:05:27
Apr 2, 2025 12:26 AM
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More Than A Title
More Than A Title 200th Episode Celebration with Monique Nelson
Welcome to a landmark episode of More Than A Title hosted by Jarrett and Chadeo! We're celebrating Women's History Month and our 200th episode with a true trailblazerMonique L. Nelson, Chair and CEO of UWG, the nations longest-standing multicultural marketing agency. In this powerful conversation, Monique shares her journey from leading global entertainment marketing at Motorola to taking the reins of UWG and redefining what inclusive, multicultural marketing looks like today. We dive into leadership lessons, breaking industry barriers, and her dedication to empowering future generations through education, mentorship, and advocacy. Whether you're a marketer, entrepreneur, or simply someone passionate about creating lasting impact, this episode is packed with gems you wont want to miss. Tune in as we honor Monique's legacy and celebrate how titles may open doorsbut it's what you do beyond the title that truly shapes the world.
01:37:09
Mar 28, 2025 1:21 AM
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More Than A Title
Danisha Lomax on Authenticity, Inclusion & The Power of Storytelling

In this special Women's History Month edition of More Than A Title, hosts Jarrett and Chadeo sit down with the powerhouse innovator and changemaker, Danisha Lomax. As the inaugural Head of Client Inclusivity and Impact at Digitas North America, Danisha has been a relentless advocate for authentic storytelling, cultural representation, and shifting industries toward meaningful change. In this conversation, Danisha opens up about her groundbreaking workfrom championing projects like The Beauty of Blackness and fostering creator equity initiatives, to her leadership within Digitas' Multicultural Center of Excellence. She shares the importance of amplifying unheard voices, the challenges and triumphs of driving inclusivity at the brand level, and how she balances her professional mission with her most important role: being a dedicated mother. Tune in as we celebrate women who are not only making history but reshaping the futureone story, one initiative, and one community at a time
01:39:38
Mar 26, 2025 1:31 AM
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More Than A Title
More Than A Title 3 Year Anniversary Special with Suryah The Artist
For our 3-Year Anniversary Special, Jarrett and Chadeo are joined by none other than Suryah The Artistthe Southern songbird making waves from Biloxi to ATL and beyond! In this powerful episode of More Than A Title, Suryah takes us behind the mic, sharing her bold journey of turning down a prestigious scholarship to bet on herself, sleeping in her car after shows, and grinding her way to working with industry legends like BIG BOI of OutKast at Stankonia Studios. We dive deep into her genre-defying sounda rich blend of House, R&B, Jazz, Gospel, and Alternative Popas well as her multifaceted creative talents that truly make her more than a title. From church choirs to iconic stages, Suryahs story is one of resilience, authenticity, and fearless creativity. Whether you're an aspiring artist, a fan of Southern music culture, or just need a reminder to keep chasing your dreamsthis ones for you. Tap in and celebrate 3 years strong with us!
01:49:22
Mar 23, 2025 2:37 AM
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More Than A Title
More Than A Title - The Power of Storytelling & Strategy with Doris Denise Taylor

In this episode of More Than A Title, Jarrett and Chadeo sit down with Doris Denise Taylor, Chief Communication and Marketing Officer at William & Mary Law School. With over two decades of experience spanning print journalism, radio, digital media, and higher education marketing, Doris shares her incredible journey from the newsroom to the boardroom. Doris opens up about how her background in journalism shaped her approach to strategic communications, why authentic storytelling is at the heart of effective branding, and how she successfully led a college rebrand while reversing an eight-year enrollment decline. She also dives into lessons learned from launching her own digital media company, the evolving role of social media in higher ed, and what it truly takes to drive engagement in today's fast-paced, digital-first world. Whether you're a communications professional, entrepreneur, or someone looking to amplify your personal or business brand, this episode is packed with valuable insights on leadership, adaptability, and the power of knowing your audience.
01:41:30
Mar 21, 2025 11:5 PM
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More Than A Title
Building a Beauty Empire: How Gwen Jimmere Patented Success & Transformed Haircare
On this episode of More Than a Title, Jarrett and Chadeo are joined by none other than Gwen Jimmereentrepreneur, innovator, and trailblazer in the beauty industry. As the founder and CEO of Naturalicious, Gwen leads a 7-figure global brand that's revolutionizing the haircare experience for women everywhere. Shes not only the mastermind behind high-performing, time-saving hair products, but also the first African-American woman to hold a patent for natural haircare formulationsa groundbreaking achievement that set a new standard in the industry. Tune in as Gwen shares her journey from idea to empire, how she scaled Naturalicious into over 1,200 retail stores worldwide, and why her mission is about more than just hairits about empowerment, efficiency, and owning your narrative. Well also dive into her take on entrepreneurship, breaking barriers, and the real stories behind her two best-selling books. If youve ever wondered how to turn a personal need into a thriving global businessor how to patent your brilliancethis episode is for you. Get ready to be inspired, because this is More Than a Title.
02:32:19
Mar 21, 2025 1:12 AM
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More Than A Title
Dr. Sophie Balzora on Health Equity, Representation, and Changing the Face of Medicine
On this episode of More Than a Title, hosted by Jarrett and Chadeo, were joined by a powerhouse in both medicine and advocacyDr. Sophie M. Balzora, MD, FACG. A Clinical Professor of Medicine at NYU Grossman School of Medicine, Dr. Balzoras work in gastroenterology goes far beyond clinical care. Shes a champion for diversity, equity, and inclusion in healthcare, leading initiatives that aim to transform patient care, medical education, and representation in the field. As Chair of the American College of Gastroenterologys DEI Committee, co-founder of the groundbreaking #DiversityinGI social media campaign, and President of the Association of Black Gastroenterologists and Hepatologists (ABGH), Dr. Balzora has consistently pushed boundaries to elevate marginalized voices and address health disparities. In this episode, she opens up about her journey through medicine, the importance of mentorship, the intersection of culture and healthcare, and how shes working to change the narrative around who belongs in medicine. Whether youre in the healthcare field or simply passionate about driving equity in any space, Dr. Balzoras story is one you wont want to miss. Tap in and get readythis is More Than a Title.
01:23:17
Mar 19, 2025 11:39 PM
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More Than A Title
Adrianne C. Smith: Redefining Diversity, Elevating Industry Standards
On this special Women's History Month episode of More Than A Title, hosts Jarrett and Chadeo sit down with the unstoppable Adrianne C. Smith, the SVP and Senior Partner, Chief Diversity and Inclusion Officer at FleishmanHillard. With over 20 years of driving impact across advertising, communications, and corporate inclusion, Adrianne has made it her mission to open doors and shatter ceilings for underrepresented voices in the creative industry. From her groundbreaking work as the first Global Director of Inclusion and Diversity at WPP to founding Cannes Can: Diversity Collective, she has reshaped how global brands approach equity and representation. She even made history by launching the first-ever Inkwell Beach Cannes, a stand-alone diversity activation at the Cannes Lions International Festival of Creativity. Join us as we dive deep into Adriannes journeyher wins, her challenges, and her vision for the future of diversity in advertising and beyond. This is more than a conversationits a masterclass in leadership, advocacy, and the power of pushing industries forward. Dont miss it!
01:23:21
Mar 7, 2025 12:55 AM
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More Than A Title
Building Empires: Lynnwood Bibbens on the Future of Media with ReachTV
In this powerful episode of More Than A Title, hosts Jarrett and Chadeo sit down with Lynnwood Bibbens, the visionary CEO and founder of ReachTV, the leading black-owned MBE certified airport television network in the United States. Lynnwood opens up about his journey from entrepreneurial success to transforming media landscapes, including his groundbreaking partnerships with the NFL, LIV Golf, and TikTok. Discover how ReachTV has grown to over 50 million viewers and 500,000 hotel rooms, all under his strategic leadership. From cultivating dynamic content like Where Chefs Eat to his innovative approach in digital media, Lynnwood shares the insights, challenges, and triumphs that have shaped his remarkable career. Tune in for an inspiring conversation about redefining industry standards and leaving a lasting legacy.
01:09:23
Mar 4, 2025 1:40 PM
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More Than A Title
WEALTHY & FAMOUS MANSION MASTERMIND
Welcome back to another empowering episode of More Than A Title with your hosts, Jarrett and Chadeo! In this episode, we dive deep into the world of wealth-building and success with an exclusive lineup of guests: Mike Barron, Bandman Kevo, and a special guest whos making waves in the world of financial freedom. On this episode, were not just talking about moneywere talking about the mindset, strategies, and lessons that truly separate the wealthy from the average. Jarrett and Chadeo bring on these high-profile experts to share their invaluable insights on how to generate wealth, break free from limiting beliefs, and design a life of abundance. If you're looking for the kind of information thats not just inspirational but actionable, this is the episode for you. Tune in as we uncover the secrets behind success, and get ready to take notesbecause it's time to level up and start building the life you deserve! Be sure to hit play, subscribe, and share with anyone whos ready to step into their own version of greatness. Lets get wealthymore than a title.
01:45:56
Feb 24, 2025 6:6 PM
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More Than A Title
More Than A Title - Marketing, Branding & Cultural Impact with LaRian Finney
In this episode of More Than A Title, hosts Jarrett and Chadeo sit down with marketing visionary and cultural strategist LaRian Finney. With over 34 years of experience working with brands like General Motors, Verizon, and the NBA, LaRian has built a legacy of connecting corporate social responsibility with cultural relevance. From pioneering events like Jazzy Summer Nights and Afro Preak to co-founding Legends Access with NFL Hall of Famer Ray Lewis, LaRian shares his journey of creating high-impact campaigns that drive both business success and community transformation. Tune in as we explore the evolution of branding, the intersection of culture and corporate influence, and what it truly means to leave a lasting impact. Dont miss this masterclass in strategy, innovation, and purpose-driven marketing!
00:52:28
Feb 19, 2025 12:44 AM
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More Than A Title
Branding as a Verb: Modern Marketing with Gary J. Nix
In this episode of More Than A Title, hosts Jarrett and Chadeo sit down with brand strategy powerhouse Gary J. Nix to dive deep into the ever-evolving world of marketing and branding. Known for his ability to fuse traditional marketing principles with modern strategies, Gary shares his insights on building compelling brand experiences, forming stronger customer relationships, and maximizing business impact. From his award-winning work on MasterCards #PricelessNewYear campaign to his role as Chair of the Advisory Council for Bold Culture, Gary breaks down what it truly means to approach branding as a verb. He also discusses his latest venture, Brandarchy Reimagined, and how he's shaping the future of marketing education and consultancy. Tune in for an unfiltered conversation on disruption, innovation, and the power of culturally active branding!
01:34:27
Feb 18, 2025 1:54 AM
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More Than A Title
Super Bowl 59 Breakdown: Eagles' Victory, Kendrick’s Halftime Show & Iconic Ads with Lewis Williams
On this episode of More Than A Title, hosts Jarrett and Chadeo sit down with advertising legend Lewis Williams to break down all the biggest moments from Super Bowl 59! From the Eagles thrilling victory over the Chiefs to Kendrick Lamars legendary halftime performance, we cover it all. Plus, Lewis brings his award-winning creative expertise to analyze the most memorable commercials of the nightwho won the ad game, who flopped, and what brands got it right? With a career leading campaigns for giants like McDonald's, Google, Budweiser, and Disney, Lewis shares insider insights on what makes a Super Bowl ad truly unforgettable. Whether youre a football fan, music lover, or marketing pro, tune in this gonna be the one
01:30:40
Feb 11, 2025 2:55 AM
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More Than A Title
Context, Culture, and the Future of Digital Advertising with Kerel Cooper
On this episode of More Than A Title, hosts Jarrett and Chadeo sit down with Kerel Cooper, the award-winning Chief Marketing Officer at GumGum, a global leader in contextual digital advertising. With over 20 years of experience, Kerel has helped shape the future of digital media, leading marketing and revenue teams at top companies like Group Black, LiveIntent, and GumGum. Well dive into: Diversity in media & tech and Kerels mission to elevate underrepresented voices His journey from marketing leader to mentor & educator. The Ups the downs and everything in between. The evolution of digital advertising and what brands must do to stay ahead As the co-founder of the Minority Report Podcast, an advisor, professor, and industry thought leader, Kerel brings game-changing insights on marketing, innovation, and leadership. Don't miss this high-impact conversation on the future of advertising, culture, and creating meaningful change in the industry! Tune in live to More Than A Title every Tuesday and Thursday 5:30 PM EST.
01:26:47
Feb 7, 2025 12:34 AM
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