Nic Wiessler creator of WIES><MADE interview

Nic Wiessler, a third-generation Petaluman, joins us to discuss WIES><MADE, his premium denim and knitwear clothing company. All products are 100% farmed, milled, and sewn in the United States. After two successful years of online retail, Nic has just opened his first brick-and-mortar location in downtown Petaluma right next to Brewster's on Water Street. We'll talk about his "dirt to denim" approach, inspired by heritage workwear and San Francisco denim roots, and what it means to bring sustainable, locally-made fashion to Sonoma County. Only on The Drive with Daedalus Howell!

The Drive Highlights with Daedalus Howell