Herlinda in Philadelphia at Craft Brewers Conference

On Brew Ha Ha today, Herlinda is calling in from Philadelphia to talk to Daedalus Howell about the Craft Brewers Conference there, happening along with the World Beer Cup. Russian River Brewing Co.’s Velvet Glow Helles-style lager just won a Bronze medal at the World Beer Cup.

Just as Herlinda was checking in with her media credentials, there was a crush of other media people around her. She saw that Joe Frazier’s daughter was there for the dedication of a statue of Joe Frazier in Philadelphia. Frazier was a heavyweight champion from Philadelphia. Next year the conference will be in San Antonio.

The World Beer Cup is a competition among more than 8,144 beers from 1,644 breweries in 50 different countries. There were 255 judges, 128 of them were from outside the US.  113 beer categories and 5 cider categories made for an average of 69 beers in a category in the competition. So there are dozens of winners in all the different categories and styles.

The local promoters always showcase the local beers, so Herlinda noticed that there were lots of Pennsylvania beers too, in circulation.

Why does Gen Z drink less?

The conference has sessions about the state of the business, and equipment, yeast, etc. There was a seminar about why Gen Z people aren’t drinking as much. They collected suggested reasons why, and Herlinda’s Gen Z daughter had some thoughts. She points out that there are so many people on anti-depressants and anti-anxiety medications now and you can’t drink when you’re on those meds. Nobody had brought that up.

Another seminar reported evidence showing that people are spending 45% more time alone still, after Covid. Socialization is important to personal well-being as well as to recovery in the industry. Breweries are aware that to keep people together, they have to offer beverages and experiences beyond just the beer. Herlinda’s daughter also points out that that people have limited disposable income and don’t want to lose a day to a hangover.

The RRBC site describes Velvet Glow as an homage to an old Grace Brother’s beer. The Grace Brother’s brewery operated in Santa Rosa from 1933 to 1966. They created many iconic beer brands including Velvet Glow and Happy Hops. Velvet Glow is a clean, crisp, and refreshing Helles-style lager. It has a bright straw color and flavors of bread crust and biscuit. There is a very low bitterness with a mild hop aroma.

The top five countries for number of entries were the US, Canada, China, Japan and Brazil. Herlinda got some really cute socks too, that she will bring back.

In Brews News, Toronado Beer Bar in SF has been acquired by one of its regulars. The owner was ready to retire so it’s a good move. Firestone Walker has also bought Stone Brewing in Southern California. Some locations will close but it will continue. Sapporo had owned Stone and the Firestone people are happy. Nice that it’s a beer company and not a hedge fund. Also, Evil Genius of Philadelphia has bought out 21st Amendment Brewing in SF, a favorite stop of baseball fans in the city.  

Brew Ha Ha is funniest and best-connected weekly show about craft beer, sake, cider, NAs and more.