Published on Mar 18, 2026, 11:23:12 PM
Total time: 00:44:34
Natalie and Vinny Cilurzo join Herlinda Heras and Daedalus Howell on Brew Ha Ha with the first taste of Pliny the Younger 2026. This is the 22nd year that Russian River Brewing Company makes Pliny the Younger.
“It’s the biggest news of the year in beerdom,” declares Daedalus Howell. For the last 22 years, Brew Ha Ha has hosted the first taste of Pliny the Younger and this is Daedalus Howell’s first time as the host, for this big event.
Pliny the Younger has become a “colossal, global event,” says Daedalus. Natalie Cilurzo describes the pressure that they all feel at RRBC during Pliny. Life throws curveballs, like recessions, weather and Covid, but Pliny pours on. “We keep doing the best we can. “We are just elated when we see people waiting on Friday morning,” says Natalie.
Vinny Cilurzo describes Pliny the Younger as using seven hops, the same as last year, but in a different mix. It’s always (about) 10.25% ABV. It used to be 11 but they dialed it back. The malt is a mix of two malts. There is “two row” malt from the US and Canada and some Pilsner malt. It has is a lot of sugar that gives it a dry taste. There was a potential of smoke taint in the region where their Simcoe hops come from. They had to pick the hops earlier.
Vinny summarized the history of Pliny the Younger. It was available for five years before the world discovered it. In 2010 there were people waiting outside the brewery at 7AM. Vinny did not know that their beer was Number One and Number Two in the world, on two influential beer rating sites. “We still don’t know how it happened.”

Russian River Brewing Co. is open in Santa Rosa on 4th St. and at their big Windsor location. Visit their website for up-to-date Pliny the Younger 2026 information.
They did fill growlers and they didn’t distribute it. It was a small batch but word got out to beer enthusiasts. That was a moment when curiosity about beer was rising, back then. Today Craft Beer is established. Back then, there was a novelty factor.
Vinny and Natalie both say that their favorite part of the whole thing is walking the line and meeting the customers. Herlinda appreciates that both Vinny and Natalie are natural teachers. Also, they are working as hard as their staff, to make the event a success. “It’s a lot of fun for us,” says Natalie. It has turned into a big reunion. They get visitors from all over the world. There are people who have met in line at Pliny the Younger who have gone on to get married. It’s a pilgrimage. You can meet people from around the corner and around the world. Some people have an annual friends reunion at Pliny.