Windsor's new '40-40' campaign to revive tourism

Tourism between the U.S. and Canada has taken a hit amid trade disputes between the two countries. U.S. travel to Canada in May declined 8% when compared to the same time last year, according to Statistics Canada, while Canadian travel to the U.S. dropped 38%. 

To help change that, the Windsor-Detroit Tunnel has launched a new campaign in partnership with the University of Windsor to promote tourism in the city.

Organizers say the “40-40 Campaign,” running now through July 31, is a nod to 40 local Windsor restaurants and the nearly 40% more value per dollar Americans capture when spending their money in Canada.

Windsor-Detroit Tunnel CEO Tal Czudner and Olivia Sylvester, 40-40 project lead and a business school student at the University of Windsor, joined The Metro to share more about the campaign.

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