Shehan Jeyarajah Texas Tech football and the tie-in to West Texas and Cody Campbell

CBS Sports College Football writer and Baylor graduate Shehan Jeyarajah joined Big 12 Today with Ari Temkin and James Westling to talk about his article "West Texas boom: Inside Texas Tech's bold all-in bet on NIL and the billionaire landman responsible" that can be found on CBSSports.com. A comprehensive  look into Texas Tech, it's athletic program and the key members behind the Lubbock turnaround. From Cody Campbell to Joey McGuire to James Blanchard, Jeyarajah gives you a look into life in West Texas and it's love affair with Texas Tech University.

Big 12 Today with Ari Temkin and James Westling - bringing you the latest news, highlights, interviews and inside information from every corner of the Big 12 Conference.