BYU Athletic Director Brian Santiago Joins the Big 12 Today!

BYU Athletic Director Brian Santiago joined Big 12 Today to share insights on recent developments in BYU Athletics.

He opened by reflecting on his personal basketball experiences, highlighting his early games alongside BYU legends like Jimmer Fredette and AJ Dybantsa.

Santiago then discussed the announcement of the BYU Olympic Sports Jersey Patch in collaboration with BYU Continuing Education. He praised Big 12 Commissioner Brett Yormark for his vision behind the jersey patch partnership with Monster Energy, unveiled at the Big 12 Football Media Days.

Santiago emphasized the need for reform in college sports, referencing the Protect College Sports Act and expressing optimism that order will eventually be restored. He highlighted the importance of maintaining balance across all BYU sports and the university’s efforts to stay at the forefront of the Big 12.

Santiago also spoke about how BYU leverages its platforms to enhance the Cougar Nation brand, crediting supportive coaches and key athletes like Bear Bachmier and AJ Dybantsa for elevating BYU’s profile.

Overall, he expressed gratitude for the Big 12’s role in amplifying BYU’s athletic brand.

TUNE IN!

Big 12 Today with Ari Temkin and James Westling - bringing you the latest news, highlights, interviews and inside information from every corner of the Big 12 Conference.