Big 12 Commissioner Brett Yormark Joins Big 12 Today!

Big 12 Commissioner Brett Yormark joined Big 12 Today ahead of the 2026 football season, sharing insights on the conference's exciting developments. He kicked off by highlighting the success of the Aer Lingus Classic, emphasizing the outstanding ratings and the vibrant atmosphere in Dublin that showcased the Big 12's international impact.

Yormark previewed the upcoming Union Jack Classic on September 19th and discussed some of the season's biggest games, underscoring the league's competitive spirit.

He expressed confidence that the Big 12 will be the premier quarterback conference this year, with six talented signal-callers returning. Yormark emphasized his commitment to positioning member institutions for success through strategic initiatives and support. 

Additionally, he addressed potential expansion of the College Football Playoff, noting its possible benefits for the conference. Yormark also highlighted the vital role of media partnerships, giving special thanks to Modelo for their exceptional partnership.

Overall, his remarks painted a picture of a dynamic and ambitious Big 12 ready to make a significant impact this season and beyond.

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Big 12 Today with Ari Temkin and James Westling - bringing you the latest news, highlights, interviews and inside information from every corner of the Big 12 Conference.