Ben Portnoy, College Sports Reporter for SBJ, Joins Big 12 Today!
Published on May 1, 2026, 10:41:24 AM
Total time: 00:17:19
Published on May 1, 2026, 10:41:24 AM
Total time: 00:17:19
Ben Portnoy, College Sports Reporter for SBJ, joined Big 12 Today to discuss the league's recent private capital deal with RedBird Capital, highlighting its significance in the ongoing growth of the Big 12.
He clarified that this is a private capital deal, not a private equity transaction.
Portnoy also examined the expanding Amazon Prime partnership with Duke, noting how it broadens sports viewership and may inspire similar deals across other teams and leagues.
Additionally, he discussed the Learfield sale to the PE firm TPG, emphasizing how this move positions Learfield for a new long-term era.
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