Mentoring Doulas: Forget Traditional Marketing

One of the most common mistakes a new doula can make is treating their doula business like a traditional business. Advertising, marketing and promoting your business in the traditional ways can end up delaying your success in your doula career. In Micah’s mentorship, she covers why these traditional techniques are not as effective in our unique, service industry. She gives away all of what she did to build her brand and remain relative in her local area for years.

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It’s time to see childbirth in a different light. Micah Burgess is the owner & founder of Waco Doula and has recently published a book called, The Humor in Birth; Stories & Insights from a Doula. People are looking for light-hearted & enjoyable in their lives right now. This podcast will take something very sacred, monumental, and at times traumatic to a fun, delightful, and normal place. The generation that is having children is information hungry and they find it in YouTube channels, Instagram, and podcasts. Pregnant women are constantly researching so they can be more prepared for birth. This podcast will not only give them the knowledge they’re craving but will do it in a positive, humorous way from an expert in childbirth; a doula. Everybody wants to know what a doula knows. This unique spin on presenting childbirth makes it approachable, normal, and positive.