Why Authenticity and 'Being Known' Are the Keys to Success in Today's Media Landscape Amid 2025’s Turbulent Business Climate

Right About Now with Ryan Alford

Why Authenticity and 'Being Known' Are the Keys to Success in Today's Media Landscape Amid 2025’s Turbulent Business Climate

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Published on Jan 3, 2025, 10:00:00 AM
Total time: 00:28:49

Episode Description

In the New Year's special episode of "Right About Now," recorded on January 3, 2025, host Ryan Alford and co-host Chris Hansen discuss business trends, personal branding, and the evolving landscape of podcasting. They highlight the surge in gym attendance due to New Year resolutions and the importance of personal branding on social media. The duo also explores the rise of podcasting as a mainstream medium and makes predictions for Bitcoin's future. Emphasizing health and wellness as foundational for success, they encourage listeners to embrace change and leverage digital tools for personal and professional growth in 2025.

TAKEAWAYS
  • New Year reflections and resolutions, particularly regarding gym attendance.
  • Discussion of a significant hacking incident and its implications for national security.
  • Importance of personal branding and leveraging social media for growth.
  • The rise of podcasting as a mainstream medium and its evolution.
  • Predictions for Bitcoin's price and its market trends in 2025.
  • The changing landscape of the workforce and employee retention challenges.
  • Emphasis on adopting a lean business model for smaller teams.
  • The critical role of health and wellness in achieving business success.
  • Encouragement for listeners to embrace positivity and determination in the New Year.
  • The significance of authenticity and engagement in building a personal brand.

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More about Right About Now with Ryan Alford

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