Weekly Business News for May 10 | Spotify is Ready to Compete for Video Advertising

TAKEAWAYS

• Introduction of betting on video games at Dave and Busters
• Budweiser's use of songs mentioning the brand for targeted ads on Spotify
• Liquid IV's brand refresh
• Microsoft's new AI model
• Skepticism about Microsoft's new AI model
• TikTok's lawsuit against the US government
• Implications of TikTok's lawsuit against the US government
• Spotify's move into video advertising
• Changing priorities of millennial and Gen Z consumers in influencer marketing

TIMESTAMPS

The hair and kids' sleep habits (00:00:43) Light-hearted discussion about kids' hair and sleep habits.

Budweiser's uninterrupted ads on Spotify (00:03:00) Budweiser's strategy to turn songs mentioning the brand into targeted ads on Spotify to increase brand recognition.

Liquid IV's brand refresh (00:07:25) Discussion about Liquid IV's brand refresh and the personal preferences for hydration drinks.

Microsoft's new AI model (00:12:34) Microsoft's development of a new AI model to compete with Google and OpenAI, with skepticism about the purpose and impact.

TikTok suing the US government (00:14:56) Discussion about TikTok suing the US government, including the implications and potential outcomes.

Spotify's readiness for video advertising (00:20:07) Spotify's preparation to compete for video advertising and the increasing popularity of video podcasts on the platform.

Influencer reputations and authenticity (00:21:33) Debate about the prioritization of influencer reputations over shared values or authenticity among millennial and Gen Z consumers.

Influencer Marketing (00:22:15) Discussion on the influence of celebrities turned influencers and the impact on purchasing behavior.

Cinco de Mayo and Naval Fleet Week (00:25:58) Conversation about the celebrations and events during Cinco de Mayo and the presence of naval fleet week in Miami.

Upcoming Episode with Gary Vee (00:26:58) Promotion of the upcoming episode with Gary Vee, discussing his new book and the focus on driving intent and marketing strategies.

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