The Week of January 5, 2024 Marketing and Business News: Marketers’ Biggest Concerns Heading Into 2024

Right About Now with Ryan Alford

The Week of January 5, 2024 Marketing and Business News: Marketers’ Biggest Concerns Heading Into 2024

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Published on Jan 5, 2024, 10:04:54 AM
Total time: 00:38:13

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Episode Description

Welcome to the first news episode of The Radcast for the week of January 5, 2024! In this 2024 kickoff, we reflect on the evolving tech landscape, discussing marketers' top concerns. From economic uncertainties to AI's rise, CEO-CMO disconnect, and work-from-home challenges, we dissect the trends shaping 2024. Dive into AI chatbots predicting social media and ad tech trends, emerging social media trends, and the impact of the 2024 Olympics on niche sports. Stay tuned for insights on media strategy, the TV vs. digital media debate, and a surprising revelation about Instagram Reels. Excitingly, we're launching Radcast Media Network, offering podcasters strategic insights and services. Sponsored by Vaycay, delivering premium plant-based wellness. Here's to a phenomenal 2024!

  • Ryan and Chris’ reflections on 2024 and Technology Predictions (00:39)
  • Marketers’ biggest concerns heading into 2024 (02:07)
    https://adage.com/article/year-review/cmo-concerns-heading-2024-2023-year-review/2531701
    • Economic Uncertainty
    • AI’s Rise 
    • CEO-CMO Disconnect
    • Work-from-home and In-office Balance
    • Organizing Talent
    • Navigating a Fraught Geopolitical Landscape
  • AI chatbots predict 2024’s hottest trends in social media and ad tech (07:54)
    https://adage.com/article/digital-marketing-ad-tech-news/ai-chatbots-predict-2024s-hottest-trends-social media-and-ad-tech/2534701
    • AI chat bots predicting 2024's hottest trends in social media and ad tech
    • Gen Z Marketing Apps
    • Finch
    • Hey! Vina
    • Friender
    • Clubhouse Rooms 2.0
  • 2024 Social Media Trends Predictions (10:19)
    • Niche Neighborhood Apps
    • Interest-Based Micro-Communities
    • Skill-Sharing and Collaboration
  • 2024 Olympics Niche Sports (25:23)
  • Media Strategy for Advertisers (27:09)
    • TV vs. Digital Media
    • Connected TV vs. Private Marketplace Programmatic
  • Instagram Reels outperforms TikTok, Facebook for branded video content (27:40)
    (https://www.marketingdive.com/news/instagram-reels-outperforms-tiktok-facebook-branded-video/703155 / 
  • Mickey Mouse copyright expiration inspires horror movies, video games and memes (32:09)
    https://www.nbcnews.com/tech/internet/mickey-mouse-horror-movie-slasher-trap-public-domain-rcna1318 97 
  • Announcement: Radcast Media Network (35:13)
    • Launching a multi-show media network with shared opportunities, production services, and more.
    • Focus on strategy, branding, monetization, and guest management.
  • Sponsor Promotion: Vaycay: Premium Wellness Products Delivered Straight to You in the US 
    • Website: www.RolloffthePain.com
    • Podcast: www.thevaycaypodcast.com

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