SHOVELING SH*T: The Entrepreneur's Messy Path to Success with Mike & Kass Lazerow

Right About Now with Ryan Alford

Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.

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SUMMARY

In this episode of "Right About Now," host Ryan Alford engages with Kass and Mike Lazerow, co-authors of "Shoveling Shit," to explore their entrepreneurial journey. The couple shares insights from building successful companies like Golf.com and Buddy Media. They discuss the importance of resilience, effective leadership, and the dynamics of working together as a married couple. Key themes include the necessity of trust, complementary skill sets, and leading by example. The episode offers actionable advice for entrepreneurs, emphasizing the significance of self-awareness, authenticity, and empowering employees in the evolving business landscape.

TAKEAWAYS

• The entrepreneurial journey of Kass and Mike Lazerow.
• Insights on building successful companies like Golf.com and Buddy Media.
• The importance of actionable insights for entrepreneurs.
• Challenges faced in fundraising and the significance of building customer relationships.
• The dynamics of working as a married couple in business.
• Leadership philosophy and the distinction between being a boss and a buddy.
• The impact of COVID-19 on workplace dynamics and employee expectations.
• The role of employee empowerment and fostering resilience in teams.
• The importance of self-awareness and authenticity in leadership.
• Future aspirations and the desire to give back to the community.

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The #1 Marketing & Business Show on Apple Podcasts

Welcome to Right About Now, where real American business gets a megaphone—and the B.S. gets the boot.

Hosted by marketing disrupter Ryan Alford—entrepreneur, founder, and the guy brands call when they want attention—this show slices through the noise with uncensored insights, hard-earned wisdom, and straight-up truths from the frontlines of business.

Every week, you’ll get two punchy episodes:

• Tuesday’s Guest Sessions: The real stories behind the rise of celebrity founders, rebel entrepreneurs, and marketing mavericks who actually do the work.
• Friday’s No B.S. Business Briefing: Real-time takes on what’s happening across business, culture, and tech—filtered through Ryan’s unfiltered lens.

Forget the LinkedIn fluff. This is for doers, builders, and dreamers who want results—not recycled soundbites.

Business the way it really works. Real people. Real wins. Real screw-ups.

No MBA required. Just guts, hustle, and a sense of humor.

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Because business isn’t broken—it’s just been boring & stale. Until now.