Secrets to Influencer Marketing & Brand Engagement

In this Right About Now compilation, host Ryan Alford is joined by top voices in marketing and entrepreneurship—Gary Vee, Mike and Kass, Mark Kohler, Steve Pratt, Dani Lynn Robinson, and Ishveen Jolly—to break down what it really takes to stand out in today’s crowded content landscape.

From the decline of traditional media to the rise of digital-first strategies, these experts share how to earn—not expect—attention through authentic content, clear goals, and smart influencer partnerships. Whether you're building a brand or scaling a business, this episode delivers real-world insights you can act on.

TAKEAWAYS

• Fundraising processes and the skills required for successful fundraising in entrepreneurship.
• The importance of focusing on customer revenue rather than relying solely on investor funding.
• Dynamics of co-founder relationships and the significance of complementary skills in partnerships.
• Innovations in the collectibles market, particularly the intersection of physical and digital products like trading cards and NFTs.
• Strategies for small business owners regarding tax planning and financial management.
• The role of mindset and consistency in overcoming entrepreneurial challenges and achieving success.
• The impact of content saturation on audience attention and the necessity of creating valuable content.
• The evolution of media consumption habits, particularly among younger audiences and the rise of podcasts.
• The importance of amplifying content across multiple platforms for maximum impact.
• The need for clarity in campaign objectives and flexibility in creative approaches to influencer marketing.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The #1 Marketing & Business Show on Apple Podcasts

Welcome to Right About Now, where real American business gets a megaphone—and the B.S. gets the boot.

Hosted by marketing disrupter Ryan Alford—entrepreneur, founder, and the guy brands call when they want attention—this show slices through the noise with uncensored insights, hard-earned wisdom, and straight-up truths from the frontlines of business.

Every week, you’ll get two punchy episodes:

• Tuesday’s Guest Sessions: The real stories behind the rise of celebrity founders, rebel entrepreneurs, and marketing mavericks who actually do the work.
• Friday’s No B.S. Business Briefing: Real-time takes on what’s happening across business, culture, and tech—filtered through Ryan’s unfiltered lens.

Forget the LinkedIn fluff. This is for doers, builders, and dreamers who want results—not recycled soundbites.

Business the way it really works. Real people. Real wins. Real screw-ups.

No MBA required. Just guts, hustle, and a sense of humor.

Subscribe, listen, and get Right About Now.

Because business isn’t broken—it’s just been boring & stale. Until now.