Pepsi Invests $550 Million in Celsius Energy Drink! - Weekly Marketing News 8.26.22

Radical news, social media holidays, the latest in advertising and more!

• Slowly but surely, streaming is surpassing linear TV viewership
  • https://www.marketingbrew.com/stories/2022/08/23/slowly-but-surely-streaming-is-surpassing-linear-tv-viewership

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Social Media News

• You Knew It Was Coming: Instagram Is Testing a Copy of BeReal Called 'IG Candid Challenges'
  • https://gizmodo.com/instagram-bereal-copy-ig-candid-challenges-1849444854
  • https://www.socialmediatoday.com/news/instagram-looks-to-copy-bereal-with-new-ig-candid-feature/630250/
• Instagram Faces More User Backlash as it Continues to Chase TikTok
  • https://www.socialmediatoday.com/news/instagram-faces-more-user-backlash-as-it-continues-to-chase-tiktok/630236/

Trends in the Metaverse

• The metaverse is replacing the office. Meet the gamified workforce of the future
  • https://fortune.com/2022/08/22/metaverse-replacing-office-remote-work-gamified-workforce-future-careers-tech-val-vacante/
• The metaverse is as dead as Zuckerberg’s cartoon eyes
  • https://www.fastcompany.com/90781259/the-metaverse-is-as-dead-as-zuckerbergs-cartoon-eyes
• Afterpay releases designer NFTs with exclusive merchandise, experiences for New York Fashion Week
  • https://www.marketingdive.com/news/afterpay-designer-NFT-New-York-Fashion-Week/630364/

Advertising News

• Doritos sets consumers on hunt for triangles in ode to chip’s shape
  • https://www.marketingdive.com/news/doritos-chip-snapchat-tiktok-scavenger-hunt-prizes/630389/
• Shopify adds collaboration tool to connect brands with content creators
  • https://www.marketingdive.com/news/shopify-launches-collabs-creators-brands/629984/
• What PepsiCo’s $550M Celsius deal means for the energy drink brand
  • https://www.marketingdive.com/news/pepsicos-pepsi-550m-celsius-deal-energy-drink/630005/

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