Creativity - Uncommon Leadership - Profitable Pivoting - Luke Peter’s Path to $600 Million in Revenue

Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.

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In this episode of Right About Now, host Ryan Alford sits down with Luke Peters, former CEO of Newair, a leading brand in portable refrigeration. Together, they delve into the intricacies of entrepreneurship, sharing invaluable lessons on achieving business success. Luke recounts his early days of spotting market opportunities through Yahoo search trends back in 2001 and how these insights fueled NewAir's growth into a flourishing enterprise.

Listeners will gain practical strategies, including the necessity of maintaining robust profit margins, the art of hiring the right talent, and the power of influencer marketing. Luke also highlights the critical role of differentiation, emotional branding, and ongoing market research in staying competitive. This episode offers a wealth of actionable advice for entrepreneurs looking to carve out a unique space in the business world.

• Entrepreneurship and business success strategies
• Identifying and capitalizing on market opportunities
• Direct-to-consumer (DTC) business models
• Adapting to market changes and competition
• Importance of profit margins in business sustainability
• Effective hiring practices and attracting top talent
• Creating a clear vision and motivating employees
• Long-term perspective in business growth
• Emotional connection and branding in marketing
• Role of influencer marketing and content strategy in business success

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The #1 Marketing & Business Show on Apple Podcasts

Welcome to Right About Now, where real American business gets a megaphone—and the B.S. gets the boot.

Hosted by marketing disrupter Ryan Alford—entrepreneur, founder, and the guy brands call when they want attention—this show slices through the noise with uncensored insights, hard-earned wisdom, and straight-up truths from the frontlines of business.

Every week, you’ll get two punchy episodes:

• Tuesday’s Guest Sessions: The real stories behind the rise of celebrity founders, rebel entrepreneurs, and marketing mavericks who actually do the work.
• Friday’s No B.S. Business Briefing: Real-time takes on what’s happening across business, culture, and tech—filtered through Ryan’s unfiltered lens.

Forget the LinkedIn fluff. This is for doers, builders, and dreamers who want results—not recycled soundbites.

Business the way it really works. Real people. Real wins. Real screw-ups.

No MBA required. Just guts, hustle, and a sense of humor.

Subscribe, listen, and get Right About Now.

Because business isn’t broken—it’s just been boring & stale. Until now.