Right About Now with Ryan Alford
Published on Aug 1, 2025, 5:00:00 PM
Total time: 00:17:32
Ryan Alford breaks down 8 major stories shaping business and marketing—from Shopify’s AI assistant and a historic railroad merger to PepsiCo’s prebiotic cola and Nike’s rapid sneaker lab. Plus: TikTok’s 60-minute videos, Sprite x Jalen Hurts, and more.
Shopify's introduction of the AI assistant Sidekick and its impact on e-commerce.
The merger between Union Pacific and Norfolk Southern, creating a coast-to-coast railroad network.
PepsiCo's launch of a prebiotic cola aimed at health-conscious consumers.
Live Nation Urban's new creator network for connecting brands with influencers.
The increasing role of investors in the single-family housing market.
Nike's Air Imagination Lab for rapid sneaker prototyping using 3D printing.
Sprite's NFL marketing campaign featuring quarterback Jalen Hurts and player-led storytelling.
TikTok's testing of longer video uploads, potentially challenging YouTube.
The National Sports Collectors Convention in Chicago and its significance in the collectibles market.
The overarching theme of reducing friction in business processes to enhance efficiency and customer satisfaction.
The #1 Marketing & Business Show on Apple Podcasts
Welcome to Right About Now, where real American business gets a megaphone—and the B.S. gets the boot.
Hosted by marketing disrupter Ryan Alford—entrepreneur, founder, and the guy brands call when they want attention—this show slices through the noise with uncensored insights, hard-earned wisdom, and straight-up truths from the frontlines of business.
Every week, you’ll get two punchy episodes:
Forget the LinkedIn fluff. This is for doers, builders, and dreamers who want results—not recycled soundbites.
Business the way it really works. Real people. Real wins. Real screw-ups.
No MBA required. Just guts, hustle, and a sense of humor.
Subscribe, listen, and get Right About Now.
Because business isn’t broken—it’s just been boring & stale. Until now.