A Story of Growth: How Buff City Soap is leveraging Shopify and it's people to take a giant leap foward

Right About Now with Ryan Alford

A Story of Growth: How Buff City Soap is leveraging Shopify and it's people to take a giant leap foward

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Published on Sep 29, 2020, 4:01:32 PM
Total time: 00:38:53

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Episode Description

Who doesn't love to feel great and smell even better?! (Said no one!)

In this episode, host Ryan Alford and Director of E-commerce at Buff City Soap, Sanjay Jenkins, talk about the transition out of Woo Commerce as they head into a more integrated e-commerce approach. 

Sanjay entered the e-commerce space in a fun way, and his journey to Buff City Soap has proven fruitful.

Here are some highlights from the episode:

  • Successful transition from Woo Commerce to Shopify
  • The extreme growth of Buff City Soap. Buff City started with just a few stores in 2013, have grown to 44 and counting
  • Marketing strategies in a franchise business model
  • And more (We're not going to give it all away!)

    • Follow along in our series, The Future of Digital Commerce, to learn how to scale your e-commerce and marketing strategy | @the.rad.cast | 

    Like our host? We do too! Follow him on Instagram | @ryanalford |

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