WHY UTAH’S BUSINESS CULTURE STANDS OUT FROM THE REST || CATHERINE BENNETT || EPISODE 083

Catherine Bennett, Executive Editor of Utah Business, joins us for a deep dive into what truly makes Utah one of the best places for entrepreneurs and small businesses to thrive. With a background in print journalism, she began her career in marketing as a global communications leader, managing a team of 10 translators before stepping into entrepreneurship and launching Backpack Marketing, an agency focused on helping small businesses grow. She later moved into an executive marketing role working across industries including manufacturing, aerospace, and health sciences.

In this episode, we explore why Utah stands out from other states when it comes to business culture. We break down how collaboration, accessibility, and a strong community mindset create the perfect environment for solopreneurs, startups, and growing companies. Catherine also shares insights into networking, events, and key resources available in Utah—and how Utah Business serves as a powerful platform to celebrate, connect, and elevate everyday entrepreneurs.

If you’re building a business or looking to tap into a thriving ecosystem, this conversation is packed with valuable perspective and practical takeaways.

Chapters
00:00 Utah Business History
03:03 Utah Business Mission
05:49 Entrepreneur Journey
10:20 Executive Editor Role
13:29 Utah Business Advisory
17:03 Collaborative Workforce
20:41 Utah's Accessibility
24:31 Journalistic Integrity
27:16 Mission: Celebrate & Elevate
30:11 Founder's Struggle ️
32:53 Utah Industry Growth
41:08 Networking Advice ️
45:03 Utah Executive Talk ️
50:39 Customer Obsession
53:37 Connect with Utah Biz

The Code To Winning is an engaging podcast that centers around insightful interviews with a diverse range of guests, including business leaders, entrepreneurs, start-ups, and CEOs. With a compelling motto, “Insights you need today to seize the world tomorrow,” the podcast delves into the strategic and practical aspects of success in the dynamic world of business. Through in-depth conversations, listeners gain valuable perspectives and strategies from accomplished individuals who have navigated the complexities of the business landscape. Those who know what it takes to win. Whether you’re an aspiring entrepreneur or an established professional, The Code To Winning offers a wealth of knowledge and inspiration to empower you on your journey to success. Tune in to unlock the secrets and strategies that can propel you towards achieving your goals in the ever-evolving business world.