TENNIS, REINVENTED: HOW INTENNSE IS CHANGING THE GAME || MARCEL0 FERREIRA & OLIVER BELL || EPISODE 088

INTENNSE Tennis: Inside the League with Marcelo Ferreira and Oliver Bell

In this interview, I sit down with two leaders behind INTENNSE, the fast-growing professional tennis league redefining how the sport is played and watched.

Marcelo Ferreira is the Head Coach of Team Atlanta and the Director of the High-Performance Tennis Academy at Windy Hill Athletic Club.

Oliver Bell is the Chief Financial Officer of INTENNSE, overseeing the league's finance, legal, HR and operations.

What is INTENNSE?
INTENNSE is a co-ed, team-based pro tennis league built for speed. Matches are played in 10-minute "BOLTs" with a running clock, simple point-based scoring, and live substitutions. A full team matchup (an "ARC") combines men's, women's and mixed singles and doubles.

In this interview, we cover:

• How INTENNSE started and the vision behind it
• Where the league stands today
• The direction it's heading and what's next
• Why Atlanta's tennis community made it the ideal home for the league
• How the player draft works
• How the game is played, including the format and rules

Chapters
00:00 The Problem with Professional Tennis
02:19 How Intense Tennis Started
08:36 The Fast-Paced Match Format
10:53 Expanding Beyond Atlanta
13:26 The Business of a 90-Minute Match
16:11 Vetting Players for Personality
19:07 Player Salaries and Contracts
26:13 Building a Grassroots Movement
29:57 The Revenue Model and Sponsors
33:40 Equal Pay Across Genders
39:19 Choosing New Cities for Expansion
44:40 Recruiting and NCAA Rules
48:54 The Role of Pulse Partners
51:25 What Could Kill the League?
57:17 What Winning Means to Us

The Code To Winning is an engaging podcast that centers around insightful interviews with a diverse range of guests, including business leaders, entrepreneurs, start-ups, and CEOs. With a compelling motto, “Insights you need today to seize the world tomorrow,” the podcast delves into the strategic and practical aspects of success in the dynamic world of business. Through in-depth conversations, listeners gain valuable perspectives and strategies from accomplished individuals who have navigated the complexities of the business landscape. Those who know what it takes to win. Whether you’re an aspiring entrepreneur or an established professional, The Code To Winning offers a wealth of knowledge and inspiration to empower you on your journey to success. Tune in to unlock the secrets and strategies that can propel you towards achieving your goals in the ever-evolving business world.