One man became his own weather media company. Here's how it's done
Published on Feb 13, 2024, 11:08:42 AM
Total time: 00:45:03
Published on Feb 13, 2024, 11:08:42 AM
Total time: 00:45:03
Mike Witcher had been working as a broadcast meteorologist in Knoxville, Tennessee for more than a decade. Then, in 2023, he decided to take matters into his own hands. He created East TN Weather and became his own weather media company for local residents.
Mike is a part of a very small, but emerging sector of meteorology. Entrepreneurs who want to inform the public of what's going on with the weather. Mike sells his own advertising and it's up to him to provide updates around the clock. However, he says being your own boss and having a home studio, equipped with state of the art weather graphics, has improved his quality of life.
Hear all about how Mike did this and all the advantages and disadvantages that come with this unique job on this week's episode of Across the Sky!
We want to hear from you!
Have a question for the meteorologists? Call 609-272-7099 and leave a message. You might hear your question and get an answer on a future episode! You can also email questions or comments to podcasts@lee.net.
Check out our sponsor, WeatherCall NexGen!
Receive precise, location-specific weather alerts via phone, text, or email. With over a decade of experience, WeatherCall delivers pinpoint accuracy for your exact address, ensuring no surprises. Explore the WeatherCall difference today! Visit: https://weathercallservices.com/lee-enterprises
About the Across the Sky podcast
A weekly podcast discussing all things weather and climate. The podcast is hosted by the meteorologists of the Lee Weather Team:
Matt Holiner of Lee Enterprises' Midwest group in Chicago, Kirsten Lang of the Tulsa World in Oklahoma, Joe Martucci of the Press of Atlantic City, N.J., and Sean Sublette of the Richmond Times-Dispatch in Virginia.
The Lee Weather Team hosts a fast-paced weekly podcast that tackles hot topics (and cold!) plus what’s trending in meteorology, science and climate. The show isn't limited to hard science as our hosts and guests tug at your emotions from stories out in the elements. The Lee Weather team features Matt Holiner of Lee Enterprises' Midwest group in Chicago, Kirsten Lang of the Tulsa World in Oklahoma, Joe Martucci of the Press of Atlantic City, N.J., and Sean Sublette of the Richmond Times-Dispatch in Virginia.