Marketing Movies Interactively, Producing for Cable v NBC

The Business

Marketing Movies Interactively, Producing for Cable v NBC

Clean

Published on Oct 26, 2009, 2:30:00 PM
Total time: 00:28:57

Episode Description

This week, how Warner Brothers used interactive tricks to power a surprisingly strong opening weekend for Where the Wild Things Are. Plus television writer/producer Dan Harmon toiled in basic cable on Comedy Central and VH1.  Now, as creator of NBC's Community he tells us how the game is different on a big broadcast network. And, as always, the Hollywood news banter.

More about The Business

Lively banter about entertainment industry news and in-depth interviews with directors, producers, writers and actors, hosted by award-winning journalist Kim Masters of The Hollywood Reporter.