Linear networks get bold about promoting streamers

Almost 100 million people watched the Superbowl last weekend. If you were one of them, you may have noticed ads for broadcast and cable shows that also include logos of streaming services. As the landscape continues to shift, networks are no longer too prideful to promote streaming partners, or in some cases, rivals. 

Screengrab is a new KCRW commentary segment hosted by veteran TV journalists Michael Schneider and Joe Adalian. Each week, they'll have a lively discussion about the evolving world of television and that screens – be they tablets, phones or TV sets – increasingly dominate our lives.