Betraying a Friendship to Get a Viral Story

Question Everything

Betraying a Friendship to Get a Viral Story

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Published on Oct 9, 2025, 4:00:00 AM
Total time: 00:53:48

Episode Description

This episode of Death, Sex, and Money is a recommendation from our contributing editor Jen Kinney. 

When blogger AJ Daulerio broke the Brett Favre sexting scandal in 2010, it became one of the biggest stories of his career. But it came at a cost: he had betrayed Jenn Sterger, the woman at the center of the story, who had confided in him as a friend and explicitly asked him not to name her.

The fallout was immediate and lasting. Jenn became the target of relentless online harassment and scrutiny that has followed her for 15 years. AJ went on to face his own reckoning when his aggressive tabloid journalism eventually led to Gawker's bankruptcy, which upended his career.

In this episode of the podcast Death, Sex, and Money, both AJ and Jenn reflect on the toxic incentives of viral journalism, the lasting trauma of unwanted internet fame, and how a stray dog unexpectedly brought them back into contact after nearly a decade of silence.

AJ now writes a newsletter and hosts a podcast about recovery called The Small Bow and writes an addiction advice column for Slate called Ask A.J. You can hear more of Jenn on her podcast, Not Today... with Eddie Pence and Jenn Sterger.

Thanks to “Death, Sex & Money” for sharing this episode with us.

More about Question Everything
Question Everything is a weekly investigation into how the truth gets buried, distorted, and denied -- and the ways people are fighting to make it matter again.
Hosted by Brian Reed, of S-Town and This American Life.
Winner of the Webby Award, Ambie Award, and a Signal Special Achievement Award for pushing "the boundaries of the medium."