Published on May 17, 2019, 7:45:00 AM
Total time: 00:04:44
While ratings for broadcast television continue to plummet, the annual ritual known as the upfronts soldiers on in New York. And despite the streaming takeover, the broadcast networks still do several billion dollars worth of business selling slots to advertisers. Old school broadcast TV remains one of the few safe places advertisers can reach millions of people.
Kim Masters, host of KCRW’s The Business, breaks down Hollywood's top stories.