When Is a Logo a No-Go?

Design and Architecture

When Is a Logo a No-Go?

Clean

Published on Oct 19, 2010, 2:30:00 PM
Total time: 00:28:47

Episode Description

After a lengthy and costly redesign process, Gap unveiled a new logo, to outrage from customers. So they went back to the old one. Frances Anderton talks with branding consultant Sasha Strauss and graphic designer Michael Hodgson about logos. Also, industrial designer Yves BĂ©har on a Herman Miller chair for our times.

More about Design and Architecture

Host Frances Anderton looks at design and architecture from a Los Angeles perspective.