90: Mike Zeller, How To Innovate Without Paying The Price

Innovation is required for survival. But most companies forget this in their pursuit of profit. They lock on to strongly to the safe bets, those that ensure a steady gain month-to-month. However, this path plateaus over time, and the organization will become stagnant. To experience growth, resources must be allocated to innovation departments that aren’t constrained with concern for the bottom line.

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