75: Maxine Marcus, What Gen Z Means For Your Brand

We can’t let go of our smartphones. No matter where you go or who you look at, it seems everyone around you is glued to the device in their hands. While this may seem like society is shifting into technological addiction, the rising force of Generation Z says otherwise. While yes, they lean heavily on their devices, it is actually that exact behavior that has caused them to become particularly skilled at forming opinions and thus, a rising force for sociopolitical change.

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