61: Jeff Rosenblum, Why Your Brand Must Empower (Not Interrupt!)

MentorBox Podcast

61: Jeff Rosenblum, Why Your Brand Must Empower (Not Interrupt!)

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Published on May 16, 2018, 6:00:00 AM
Total time: 00:34:02

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Episode Description
Watching TV used to mean watching commercials. But today, we’re either bingeing on commercial-free platforms like Netflix and Amazon or turning to our smartphones when the commercials play. Research shows that 89% of TV ads are ignored today. So what does this mean for the brands who can no longer interrupt us with their messaging?

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