103: Lee Richter, What You Can Learn From The Pet Industry

Episode Description

The pet industry speaks for the changing times. It used to be that if you built a big enough business, you could just mass message consumers, and those seeking your product would become your customers. But today, a corgi owner only wants to know about corgi products. Technology has broken the messaging infrastructure, and now social media allows for niche brands to more pointedly target their audience.

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