100: Lucas Conley, Why Your Brand Must Have A Social Conscience

MentorBox Podcast

100: Lucas Conley, Why Your Brand Must Have A Social Conscience

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Published on Aug 23, 2018, 9:12:24 PM
Total time: 00:36:14

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Episode Description
McDonald’s can ask Wendy’s, “What do you think about Trump?” And then suddenly, Wendy’s has to voice its stance on the sociopolitical climate. It never used to be this way; corporations would hide behind the mechanics of the marketing and advertising machine. But today, a company must voice its authentic message to the market through the megaphones on social media.

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