A day in the life of a ransomware negotiator

Ransomware is a type of malicious software designed to block access to a computer system until a sum of money is paid. What is it really like to negotiate with ransomware attackers? Why negotiate? What's the most moment in a ransomware negotiation? 

Mark Lance is vice president of GuidePoint Security, who talks about the many aspects involved in negotiating after a ransomware attack.