How to generate-revenue in ACC basketball again

Wes Durham of the ACC Network and ESPN discusses some of the revenue-generating strategies that come into play to get fans wanting to attend the ACC Tournament and other basketball events. He also takes us on a trip down memory lane when discussing former ACC vs Big East challenges. Also, could a rebranding of the Big Four tournament be one of the best ways to get fans to attend games once again in a location such as Greensboro?

The Drive with Tim Donnelly airs weekdays 3-6pm on 99.9 The Fan in Raleigh, North Carolina. Clips are published every evening after the show.