Big 12 is trying to be creative with their naming rights

Pete Thamel joined the Pat McAfee show this afternoon to discuss how "We are in the era of a power two in College Football. That's why the Big 12 is trying to be creative here". What does this mean for the evolution of college sports?

The Adam Gold Show airs weekdays noon until 3 p.m. on 99.9 The Fan in Raleigh, NC. It is also picked up by the North Carolina State-Wide Network with 11 affiliates. Gold brings more than 20 years of sports radio experience to the Triangle and is also the Carolina Hurricanes reporter for 99.9 The Fan and WRALsportsfan.com. Daily segments are published after each show.