Expanding Financial Services & Connection to Utah's Hispanic Communities

Utah's Spanish-speaking population is growing and their financial needs are as diverse as their backgrounds. So, how can an organization or business develop strategies that will better serve, engage, and connect with Hispanic communities?  In this episode of Utah Weekly Forum, FM100.3 Host Rebecca Cressman is joined by Ileana McDonald, Granite Credit Union's Director of Community Relations, and Juan Londono, Marketing & Communication Specialist, who share how the credit union created initiatives and thoughtful outreach to give Hispanic Utahns greater access and connection to local financial services & resources.

Utah Weekly Forum is a weekly community affairs conversation about the growing and changing needs, resources, and issues affecting the diverse people and communities along the Wasatch Front mountains, within Salt Lake City, and beyond. Utah Weekly Forum is hosted and produced by Rebecca Cressman, KSFI Midday Radio Personality in Salt Lake City.  The interview program is broadcast Sunday evenings on FM100.3, KSFI Radio at 11:00pm and on 103.5 FM on Sunday mornings at 5:30am. You can reach Rebecca with questions and show ideas at Rebecca@FM100.com.