Founder Friday: Unlocking event marketing mastery with Mobly CEO Zach Barney

In this January 2025 interview from a Utah Business Founder Friday event, editor-in-chief Melanie Jones and Mobly co-founder and CEO Zach Barney discuss 5 tips for unlocking event marketing mastery:

(1) Money is made at night

(2) Prioritize engagement over giveaways

(3) Follow up on leads quickly

(4) Host smaller, more frequent events

(5) Track your return on investment

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This episode was produced by KellieAnn Halvorsen.

The Utah Business podcast highlights the big ideas, remarkable innovations, and extraordinary people who drive the Beehive State’s nation-leading economic success. Each episode brings you in-depth conversations with Utah’s leading entrepreneurs, innovators, and business mavericks, uncovering the strategies and passion that fuel their achievements. Join us to discover how these pioneering individuals are shaping Utah’s business present — and future.