Visit Salt Lake launches new campaign rebranding the capital city

KSL's Inside Sources

Visit Salt Lake launches new campaign rebranding the capital city

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Published on Jul 20, 2026, 3:24:13 PM
Total time: 00:09:04

Episode Description

Is it time for Utah's capital city to get a new nickname? Some new branding to better promote the area? Visit Salt Lake thinks so, so now they're launching a new marketing campaign labelling Salt Lake City as "America's Mountain City." Take that, Denver -- aka the "Mile-High City!" Greg and Holly read listener suggestions on what nickname SLC should take for future marketing campaigns. Inside Sources executive producer Andy Cupp also joins the conversation.

More about KSL's Inside Sources

The all-new Inside Sources. Hosted by Greg Skordas and Dr. Holly Richardson, two well-known voices in Utah’s legal and political circles.