Amazon collecting personal data and creating a deeply personal profile of who it thinks you are

KSL's Inside Sources

Amazon collecting personal data and creating a deeply personal profile of who it thinks you are

Clean

Published on Oct 7, 2026, 2:46:33 PM
Total time: 00:10:00

Episode Description

You know how Amazon is always recommending things to you based on what you've bought before? Well, get a load of this! Apparently, Amazon is doing more than recommending products -- it's actually been building a little profile of who it thinks you are. And some of these descriptions are… surprisingly personal. People have been checking their Amazon “About You” profiles only to find out that Amazon has decided some shoppers have things like “flat buttocks.”  Nothing says “personalized shopping experience” like Amazon body-shaming you.

More about KSL's Inside Sources

The all-new Inside Sources. Hosted by Greg Skordas and Dr. Holly Richardson, two well-known voices in Utah’s legal and political circles.