'So arrogant': Jake and Spike blast Cracker Barrel’s $700M rebrand attempts

Highlights - The Jake Skorheim & Spike O'Neill Show

'So arrogant': Jake and Spike blast Cracker Barrel’s $700M rebrand attempts

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Published on Aug 29, 2025, 11:17:12 AM
Total time: 00:08:23

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Episode Description

Earlier this week, Cracker Barrel gave up on its plans to rebrand and scrapped its new logo in favor of keeping the "Old Timer" logo in place.

The initial decision caused a firestorm of angry responses, causing a loss of nearly $100 million in market value after its stock plunged. Even President Donald Trump urged Cracker Barrel to go back to its old logo, posting about it on Truth Social.

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More about Highlights - The Jake Skorheim & Spike O'Neill Show

Jake Skorheim and Spike O'Neill host The Jake and Spike Show on KIRO Newsradio 97.3 FM.

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