Advertising for a better world with Steve Wright

Utah's First Lady Abby Cox is joined by Steve Wright (Vice President at Boncom) to talk about finding his passion for advertising at an early age, how he adapted to moving from Canada to Springville, Utah as a sixteen year old, and what he learned from moving to New York City after graduating from Brigham Young University.

We also talk about Boncom's drive for advertising that focuses on making a positive impact throughout the state, how the advertising and marketing landscape has evolved in the digital era, and some of our favorite books that we've been reading.

Related Links:

Devil in the Grove: Thurgood Marshall, the Groveland Boys, and the Dawn of a New America: https://www.goodreads.com/book/show/13425592-devil-in-the-grove

Never Split the Difference: Negotiating As If Your Life Depended On It: https://www.goodreads.com/en/book/show/123857637

Green Lights: https://www.goodreads.com/book/show/52838315-greenlights

Surrender: 40 Songs, One Story: https://www.goodreads.com/cs/book/show/61065813

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Join Utah’s First Lady Abby Cox and her friends for timely and candid conversations with fascinating people with unique perspectives in an effort to unite us all through our common humanity. Each week, Abby dives into discussions on topics ranging from education to motherhood to mental health and beyond. 

Abby is an outspoken advocate for “getting proximate” with people who have different viewpoints, and using her platform as Utah’s First Lady to combat the empathy crisis our country is facing. 

Come along with us as we journey to bring courage, compassion and connection back into our homes and communities... and have a lot of fun along the way! THANK YOU for being our friend.