Coach Joey McGuire says Texas Tech is embracing the self-appointed role as most hated team in America. Why do these guys think so highly of themselves?

DJ & PK debated why Joey McGuire and Texas Tech seem to relish in annointing themselves the villian in college football and if it's really worth all the bluster.

For two decades, David James and Patrick Kinahan have been entertaining dedicated listeners during their morning commutes. Funny, smart, topical and always driven by sports, DJ and PK aren’t afraid to make you blush while still keeping you informed about everything happening in the wide world of sports. Irregardless