Whether You Like It or Not, You Have a Brand

This isn't just for entrepreneurs or influencers. It’s for every founder, every corporate leader, every individual who wants to lead with impact and clarity.

Sope unpacks the difference between reputation and personal brand, the hidden cost of being passive, and why doing great work is no longer enough. He shares a pivotal story about how a quiet, intentional moment in corporate years ago opened the door to leading a major turnaround project, a reminder that your brand is working in rooms you haven’t entered yet.

You’ll also learn practical steps to start shaping a brand that reflects your value, attracts the right opportunities, and keeps you in rooms long after you’ve left them.

🔑 What You’ll Learn:

• Why your personal brand already exists
• The crucial difference between reputation and brand
• How Sope’s quiet leadership got him a role he never applied for
• Why people buy into you before they buy into your ideas
• Four simple, powerful steps to build an authentic personal brand
• How your brand becomes your leadership tool, not just a marketing tactic

“You can be a world-class singer, but if no one hears your voice, you're just performing in an empty arena.”

Connect with Sope

Website | Youtube | Instagram | LinkedIn

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Everyday Leadership is a podcast that explores the leadership experiences of real people and how they lead from the inside out, not just the outside in. Hosted by Sope Agbelusi, exec coach and Founder of Mindsetshift, the show provides an in-depth look at each guest's personal and professional journeys, exploring their origin story, successes, failures, faith and unique perspectives on leadership. Whether entrepreneurs, parents, CEOs, pastors, investors, business leaders, or everyday individuals, each guest provides an authentic, unrehearsed account of their leadership experiences. Through open and honest conversations, listeners will gain new insights into what leadership truly means and how it can be practically applied to their lives. Join Sope Agbelusi on Everyday Leadership as he goes in deep and keeps it real with today's most inspiring leaders.