Tola Alade's Journey as a Creative Entrepreneur

🔥Quotable Moment: “I really struggle with the word ‘entrepreneur’. When I go to networking events, I see how people introduce themselves with this glee when they say entrepreneur, but it’s actually just a grind. It’s just tough.” 

In this episode of Everyday Leadership, I am joined by Tola Alade, serial Founder and a creative maverick with deep experience in founding and scaling businesses across multiple industries. 

Currently, Tola is building a next-gen digital media company, Marmalade Ventures, on a mission to build a new mainstream audience shaped by Africa’s culture, stories and emerging brands. 

In this episode, we explore his path as a creative entrepreneur and the moments that shaped his career, from securing $2M in VC funding to launching the world’s first rum infused with natural plantains, after an April Fools joke went viral. 

Episode chapters: 

✅ The complexity of the entrepreneur's identity 

✅ From Nigeria to the UK 

✅ Changing the perception of Africa through creativity 

✅ Losing the joy of what you’re building 

✅ Being creative vs being commercial 

✅ From a social media joke to a new brand 

✅ The Alpha Reset 

✅ Start by leading yourself 

 

Don’t forget to connect: 

Connect with Tola
LinkedIn | Marmalade Ventures | DÒDÒ

Connect with Sope

Website | Youtube | Instagram | LinkedIn

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We’re always keen to get feedback so if you have any thoughts, send us an email at hello@mindsetshift.co.uk

Everyday Leadership is a podcast that explores the leadership experiences of real people and how they lead from the inside out, not just the outside in. Hosted by Sope Agbelusi, exec coach and Founder of Mindsetshift, the show provides an in-depth look at each guest's personal and professional journeys, exploring their origin story, successes, failures, faith and unique perspectives on leadership. Whether entrepreneurs, parents, CEOs, pastors, investors, business leaders, or everyday individuals, each guest provides an authentic, unrehearsed account of their leadership experiences. Through open and honest conversations, listeners will gain new insights into what leadership truly means and how it can be practically applied to their lives. Join Sope Agbelusi on Everyday Leadership as he goes in deep and keeps it real with today's most inspiring leaders.